Top 3 Reasons Your TikTok Isn’t Growing
Jan 30, 2023
Social media has become a major part of our lives, regardless of whether you use it to keep in touch with friends and family or use it as a marketing tool for your business. When TikTok was released, people were touting it as a platform for little kids to do silly dances to. Little did we know, this social media platform is being used by some of the biggest brands and influencers around the world. You may want to emulate these accounts, but there are specific reasons your TikTok isn’t growing.
The ability to demand attention on TikTok can come from one viral video to years of struggling to get your first 1,000 followers. However, despite the platform’s popularity, many users struggle to grow their following on the app. In this article, we will explore three reasons why your TikTok isn’t growing and why you need to leverage this social platform for your business or personal brand.
Why Should You Leverage TikTok to Help Build Your Brand?
There are several reasons why you should use TikTok to build your brand:
1. Large active user base
TikTok has over one billion active users worldwide, providing a large audience for your brand to reach. This large user base also means that there is a high level of engagement on the platform, as users are actively scrolling through their feeds and interacting with content.
2. Younger demographic
TikTok has a large proportion of younger users, which can be particularly beneficial for brands looking to target a younger audience. As younger users are often early adopters of new trends and technologies, building a presence on TikTok can be a great way to reach this demographic and build brand awareness.
3. Creative opportunities
TikTok’s unique format and features, such as lip-syncing and editing tools, provide many creative opportunities for brands to create visually interesting and engaging content. This can be a great way to stand out in a crowded market and get users talking about your brand. If you’re not being creative, this could be one of the reasons your TikTok isn’t growing. People want to be entertained.
4. Reach and awareness
By using popular hashtags and incorporating trends and challenges, brands can get out in front of a wide audience and expand their reach. By creating relevant, interesting, and engaging content, you can build your brand awareness and connect with a new audience.
5. Low barrier to entry
TikTok is relatively new and thus less saturated than other platforms such as Instagram. This means gaining visibility on the platform is much easier, especially if you create unique and engaging content. That said, you need to put in the work to build your following. Simply putting out “meh” content could be one of the reasons your TikTok isn’t growing.
TikTok, unlike other social platforms, provides a cost-effective way for brands to promote themselves. Not only can you reach a large audience for free, but also with a fraction of the cost compared to other platform ads.
Top 3 Reasons Your TikTok Isn’t Growing
Let’s dive a little deeper into some of the main reasons your TikTok isn’t growing like you thought it would. Take the information provided below and start making some changes and check your metrics to see how they’re doing to help build your platform.
1. Lack of engagement
Engagement is one of the biggest factors determining how quickly your TikTok following will grow. When users engage with your content by liking, commenting, and sharing, it helps to increase the visibility of your profile and videos. However, it can be challenging to build a following if you’re not getting much engagement on your posts.
There are a few reasons why your content might not resonate with users, such as not being relatable or interesting, or not using hashtags or captions that would help users discover your content. To improve engagement, it’s crucial to create content that is interesting and relatable to your target audience, and to use relevant hashtags and captions that will help users to find your content. Skipping over these key factors could be one of the reasons your TikTok isn’t growing.
2. Inconsistent posting schedule
Another factor that can affect your TikTok following is your posting schedule. Consistently posting quality content at regular intervals can help you to build a dedicated following of users who are interested in your content. However, if you’re not posting frequently, or if you’re posting at irregular intervals, it can be difficult to grow your following.
It may not seem like a big deal, but one of the reasons your TikTok isn’t growing is that you’re inconsistent. To be effective on TikTok, you should aim to post new content regularly, whether that be daily, several times per week, or even once a week. Just be sure to maintain your schedule and don’t drop off the platform for long periods of time.
3. Not leveraging TikTok’s algorithm
TikTok’s algorithm plays a significant role in determining which content is shown to users, which also affects how fast you grow your following. TikTok’s algorithm is designed to prioritize content that is likely to be engaging, so if enough users are not seeing your content, it could be one of the reasons your TikTok isn’t growing and you need to pivot.
There are a few ways to optimize your content for the algorithm, such as including trending hashtags, posting at the right time, and responding to comments and messages.
Also, TikTok’s “For You” page is a powerful tool to help increase the visibility of your content and brand, but it’s not easy to get there. The harsh reality is that if your account has less than 1,000 followers and low engagement, it’s nearly impossible to appear on the “For You” page. Therefore, you need to build your platform and gain followers.
To wrap up this article, it’s safe to say that building a following on TikTok can be challenging, but with a little bit of effort and the right strategies, you can grow your following and increase engagement. You can use us as an example. Right now, the Evogen Nutrition TikTok account has over 141,000 followers and over 772,000 likes. It took time and consistency to even get to that point, and it’s something even we need to focus on more.
By focusing on creating quality content, consistently posting at regular intervals, and utilizing TikTok’s algorithm to your advantage, you can increase the visibility of your profile and build a dedicated following of users who are interested in your content.
If you make some changes to your platform and still are having trouble building an audience, check out our article “10 TikTok Hacks That Actually Work and Increase Followers.” This article can also help prevent the various reasons your TikTok isn’t growing, so go check it out!