Max Muscle Venice was established in 2004, in the heart of the bodybuilding Mecca. At first glance when walking in, it’s clear to see this is where the pros come to visit. Each one of them autographing the nearly full “wall of fame.” Bodybuilders from past to present proudly advertise his or her image. This store is the go to spot when coming to the Mecca. It’s common to see an industry celebrity consuming their recovery meal on the store couch watching their DVD play on the LCD TV. David Bourlet, the owner, has been a recognized and valued voice in the bodybuilding community for quite some time. In conjunction with owning and operating this establishment, he currently writes a monthly column for Muscular Development which is one of his many credentials as a respected industry figure. Being in a bodybuilding landmark such as Venice, Dave can’t help but be on his game in regards to the most up to date knowledge. He knows how to cater to his target market in this historic bodybuilding location. As popular as this establishment is, the novice bodybuilder will not be daunted as it is a very inviting atmosphere to whomever walks through the door. Max Muscle Venice offers a diverse selection of products such as: all current workout apparel trends, bodybuilding gear and the leading supplements. It’s not a place to miss if you’re in the area and definitely a place to visit, whether to shop or just to be engulfed in a piece of bodybuilding history.